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- This article is about the franchise. For the character of the same name, see Gummibär.
Gummibär is a multimedia franchise created by Christian Schneider, and owned by Gummybear International, which is responsible of producing and publishing installments based on the titular character of the same name, Gummibär. It is generally centered on the production of animated music videos and songs that involve the Gummibär character performing them along with the rest of the main cast such as Kala, a female cat, and Harry, a male chamaleon, who have mostly appeared in Gummibär's latest videos. The franchise started off with the song I Am A Gummy Bear, which its popularity led to many appearances in other media; video games, a market for merchandise featuring its characters, an animated television series; Gummibär & Friends, and a full-length film; The Yummy Gummy Search for Santa.
The franchise has set other subsidiaries of the same variety, including Paperotti and BellyFant, who have shared the same ownership by Gummybear International. To this day, the brand has become a global entertainment phenomenon with CDs and DVDs released in 27 different languages in over 40 countries and a highly successful consumer products business.
Overview[]
The main Gummibär series centers on a green, joyful, energetic, and childlike gummy bear named Gummibär, who is featured as the titular character of the entire franchise. He has been depicted as a singing and dancing gummy bear who has notably performed and appeared in a series of Gummibär-related songs that have been also included in various albums. Gummibär's genre of music has been associated with dance, comedy, children's music, pop, rock, novelty, eurodance and bubblegum.
The franchise is generally known for its large number of music videos, where Gummibär stars as the main vocalist in the songs. It first debuted with the song I Am A Gummy Bear, which was initially released as a 30-second short video that would be uploaded on YouTube and other online video sharing platforms. These videos are often produced as CGI animation models and, on some ocassions, contemporary video-making techniques of different styles were also used in some of the videos, such as live-action and 2D animation.
In Gummibär & Friends, an animated television series released in 2016, Gummibär's personality and his relationships with Kala and Harry are more shown in depth, expanding the storyline of the series. Now living in an apartment separated from one and other, they interact with each other or other people who inhabit their town with different activities and routines. One of the new characters that were introduced in this series are Granny Peters, a mad scientist which she tends to keep a secret from Gummy and his friends, but also likes baking and gardening, and Mr. Kronk, who is depicted as Gummy's grouchy rival.
